Hargreaves Lansdown alternatives

Compare fees, features and platforms, and see why investors are switching.

Hargreaves Lansdown (HL) is the UK's largest investment platform, with one of the widest fund ranges and decades of track record. But being the biggest doesn't mean it's the right fit for every investor, which is why so many people search for Hargreaves Lansdown alternatives.

Below, we compare the leading options on fees and features, show how Prosper stacks up head-to-head against HL and explain how to transfer your ISA or SIPP if you decide to switch.

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Investing involves risk. Fees and features shown are correct as of June 2026. Always check current provider terms before switching.

Why look for alternatives to Hargreaves Lansdown?

HL is a well-established platform with a strong reputation, particularly among confident, self-directed investors who want maximum choice and don't mind paying for it. But it isn't the right fit for everyone. Here are the three reasons investors most often look for a cheaper alternative to Hargreaves Lansdown or a best alternative to Hargreaves Lansdown that better suits how they want to invest.

High platform fees

HL charges 0.45% annually on portfolios up to £250,000, with tiered reductions above that. On a £50,000 ISA, that's £225 a year; on a £100,000 SIPP, £450 a year – before fund charges. Over 20 years, fees like this compound significantly.

Platform complexity

HL's platform is powerful, but it's built for self-directed investors with the time and confidence to research and manage their own portfolio. Many users find the breadth of choice overwhelming or simply don't have time to pick investments themselves.

Legacy platform design

HL's website and app work well, but the design feels dated next to newer, mobile-first fintech platforms. Younger investors in particular tend to prefer the cleaner interfaces that modern apps offer.

What switching could save you

0% platform fees

vs HL's 0.35% (tiered) on portfolios up to £250,000

A £50,000 ISA on HL's standard tier costs £225 a year in platform fees alone. A £100,000 SIPP costs £450 a year. On Prosper, both cost £0 in platform fees. Compounded over 20 years, that difference can add up to a meaningful chunk of your long-term returns.

Prosper combines 0% platform fees with an app-first experience, so you're not trading a lower fee for a worse experience.

The value of investments may rise or fall.

Best alternatives to Hargreaves Lansdown

If you're comparing Hargreaves Lansdown alternatives for an ISA or SIPP, here's how the main options line up on cost and account coverage.

Comparison of UK investment platforms by platform fee and account availability
Platform	Platform fee	ISA available?	SIPP available?
Prosper	0%	Yes	Yes
AJ Bell	0.25%	Yes	Yes
interactive investor	From £5.99/month	Yes	Yes
Vanguard	0.15%	Yes	Yes
Trading 212	0%	Yes	Yes
Fidelity	0% (service fees apply to mutual funds)	Yes	Yes
InvestEngine	0.25%	Yes	Yes

Fee structures are subject to change — always check provider websites for current pricing before relying on this comparison. InvestEngine has a managed option at 0.25% and a DIY option at 0%.

Prosper vs Hargreaves Lansdown

Still weighing it up? Here's how Prosper compares directly to Hargreaves Lansdown, feature by feature.

Comparison of Prosper and Hargreaves Lansdown by feature
Feature	Prosper	Hargreaves Lansdown
Platform fee	0%	0.35% (tiered)
ISA	Yes	Yes
SIPP	Yes	Yes
Fund range	200+ (30+ with 0% fund fees)	3,000+
Platform complexity	Simple, app-first	Complex, feature-rich

Feature comparisons are based on publicly available information as of publication — always verify current fees, fund ranges and service details directly with each provider before relying on this comparison.

Prosper wins on cost and simplicity; HL wins on fund choice. If you value having thousands of funds to pick from, HL remains a strong choice. But if you'd rather pay 0% platform fees and let a curated selection of low-cost funds to do the work, Prosper is built for that.

Who might want to switch from Hargreaves Lansdown?

Switching from Hargreaves Lansdown tends to make the most sense if you:

Prosper checklist

Are paying 0.35% annually and want to reduce your fees.

Are a mobile-first investor who prefers a modern, app-based platform over a legacy interface.

Find HL's platform too complex and want a simpler experience.

Want to consolidate your ISAs and SIPPs with one provider at 0% platform fees.

How to transfer from Hargreaves Lansdown to Prosper

Transferring your ISA or SIPP from Hargreaves Lansdown to Prosper is straightforward.

No need to sell first

Prosper supports both cash and in-specie transfers.

Before requesting an in-specie transfer, ensure that all the funds you currently hold with Hargreaves Lansdown are on Prosper and confirm with HL that they support in-specie transfers.

We handle the paperwork

Start your transfer with Prosper and provide your Hargreaves Lansdown details. We'll deal with the rest.

Transfer durations can vary depending on HL's processing backlog, which may cause delays beyond the typical timeframes.

Check for exit fees

Before transferring your Hargreaves Lansdwon account, make sure to check for exit fees, lost benefits, employer contributions and compare charges.

Start your transfer

Investing involves risk and reward.

Ready to leave Hargreaves Lansdown behind?

Already have an account with Hargreaves Lansdown? Transfer it to Prosper. Or start fresh.

RETIREMENT YOU CONTROL

Personal pension

Consolidate your pensions into one low-cost, transparent Self-Invested Personal Pension (SIPP).

SEE SIPP

TAX-EFFICIENT INVESTING

Stocks and Shares ISA

Invest in 200+ funds and ETFs with no platform fees. We’ll help you transfer your ISA, hassle-free.

SEE STOCKS AND SHARES ISA

TAX-EFFICIENT SAVINGS

Cash ISA

Save up to £20,000 tax-free per year with unlimited withdrawals and FSCS protection.

SEE CASH ISA

FLEXIBLE INVESTING

General Investment Account (GIA)

Maxed your tax-free allowances? Enjoy flexible, unlimited investing with a GIA. Capital gains tax and dividend tax is payable.

SEE GENERAL INVESTMENT ACCOUNT

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ISA and SIPP eligibility and tax rules apply. Tax relief depends on personal circumstances and current rules can change.

We currently don’t offer annuity or support drawdowns at Prosper, or for individuals who have already made withdrawals from a pension, but we’re working on it.

Investing involves risk and reward.