What makes a story truly powerful? One that changes how we think, act, and see ourselves? That question lies at the heart of Will Storr’s latest book, A Story is a Deal, and at the centre of this Prosper Live conversation with Nick Perrett, Prosper’s Founder and CEO.
An award-winning author and one of today’s most insightful voices on the science of narrative, Will has spent his career exploring how stories shape our identities and societies. His bestselling books, including The Science of Storytelling, Selfie, and The Status Game, have redefined how we understand human motivation, meaning, and connection, even inspiring a short film from The New Yorker.
This discussion goes far beyond traditional storytelling. Drawing on psychology, neuroscience, and evolutionary theory, Will reveals how every leader – and every human – can harness storytelling to connect more deeply, inspire belief, and drive real change. With his trademark clarity and wit, Will Storr challenges us to see storytelling as a vital force for influence and understanding in the modern world.